Calculations

A single standard for calculating the impact of packaging.

Impact calculations in packaging market are not transparent. Results are unreliable, and greenwashing lurks around the corner. Pickler establishes a single, clear standard for calculating packaging impact.

We fix what's wrong in the industry

The issue

Different scope, calculation methods, supporting research, assumptions for missing data: every packaging company measures impact differently. Therefore, comparing data is impossible. As a result, companies are left guessing, often struggling to make informed sustainability decisions.

Our mission

Pickler is on a mission to solve this by setting a single clear method for calculating packaging impact. Only in this way can we obtain relevant and transparent answers, make fair comparisons and prevent greenwashing. And that is crucial for truly making our industry more sustainable.

The movement

To set a single standard, we’re working together with leading packaging companies

They have already joined our mission

To set a single standard, we’re working together with leading packaging companies

1 | scalable calculations

Scalable LCA-based calculations

Unlike traditional LCA, which involves extensive data collection, Pickler delivers quickly reliable insights by using IDEMAT, without compromising on quality.

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Full lifecycle calculations

Comprehensive lifecycle data (excluding the use phase) on your product’s environmental impact, measured in eco-costs and carbon footprint.

Up to date data

IDEMAT’s regular updates ensure your assessments are based on the latest data—critical for accuracy.

Focus on what matters

Designed to focus on lifecycle hotspots—the areas with the greatest impact on environmental performance.

Assesments in minutes

Quick, accurate insights without the heavy demands of traditional LCA

2 | Fixed rules

Ensure comparable results

Pickler enables packaging companies to make decisions based on genuinely comparable results, even between companies as long as Pickler is used.

Fixed set of calculation rules

Built on a fixed set of calculation rules

No cherry picking data

Eliminates selective data use, ensuring results that are fair and truly comparable

Level playing field in the industry

Creates an even playing field in the industry, where results are truly comparable between packaging companies and buyers can truly make decisions on price ánd sustainability.

3 | Transparent data

Make results verifiable and anti-greenwash compliant

In an industry flooded with sustainability claims that are often vague or feel exaggerated, Pickler stands out by making every result easy to understand and trust.

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Disclosed sources & assumptions

Data sources from IDEMAT and the assumptions behind each calculation are fully disclosed, so you're never left guessing.

In line with regulations

Helps you build trust and meet anti-greenwashing regulations like the Green Claims Directive.

Reliable results

Confidently share consistent, reliable results that meet the highest standards for clarity and honesty.

4 | primary data

Get more accurate results

Pickler allows you to add primary data—specific details from your own operations or those of your suppliers—to make your impact assessments even more accurate.

Go beyond industry averages

By including primary data, you go beyond industry averages, capturing the unique efficiencies and characteristics across your supply chain

Clear view of environmental impact

Provide a clearer, more tailored view of your product’s environmental impact

Potentially reveal a lower footprint

Potentially reveal a lower footprint if your practices are more efficient than standard assumptions

5 | independent calculations

Eliminate bias

Calculating environmental impact in-house often risks bias, as preferred materials or selective data sources can skew results.

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Pickler is independent

Pickler is an independent company with no ties to any material or industry

Truly objective calculations

We provide truly objective calculations based on accurate, verifiable data.

Credible sustainability claims

Make credible, confident sustainability claims and avoid greenwashing

Honest environmental impact view

Ensure a clear, honest view of your environmental impact.